ShoreTrade

The seafood industry operated through physical auctions, pen-and-paper trading, and multiple middlemen. Freshness was lost to 1-2 weeks of delays. There was no supply chain transparency, no real-time tracking, and fishermen had no way to reach national or global markets due to complex cold-chain logistics.

Adaca designed and built a two-sided B2B marketplace with escrow-based payments, deep logistics integrations from first mile to last, and full cold-chain traceability across the platform. Adaca has remained ShoreTrade's technical infrastructure partner for over five years.

Adaca delivered a first-of-its-kind two-sided B2B marketplace with escrow-based payments for trustless transactions and deep integration with first, middle, and last-mile logistics providers ensuring full traceability and cold-chain compliance. ShoreTrade expanded from Sydney to the Australian east coast and international markets. Adaca has remained ShoreTrade's technical infrastructure and support partner for over five years. The technology now powers the new Sydney Fish Market's digital trading platform, modernising one of the world's most iconic seafood hubs.